New Look is one of the most well-recognised fashion brands in the UK, with high spontaneous brand awareness.The New Look brand is uniquely defined by the following three pillars:Fashion excitementValueNewnessThis is where New Look comes in.
Our brand pillars of fashion excitement, value and newness are at the heart of everything we do. We deliver irresistible fashion at brilliant prices which means more fashion excitement for our customers - more of those 'Wow! Look what I've just found' moments.
This means we can take on the competitors - with genuinely surprising prices and with fashion credentials that set us apart from other value retailers.